The Capital Convergence: Get Clear, Get Honest

Purpose is no longer a differentiator—it’s the expectation. What’s changing now is more subtle: the kind of capital backing brands, and how deeply that capital aligns with their values.

We’re seeing a new convergence—where investors aren’t just chasing returns, but asking more thoughtful questions. Where founders are seeking partners, not just funding. And where the tension between scale and soul is being challenged in meaningful ways.

I’ve been sitting with these themes for a while, and finally put the thinking into words.

'The Capital Convergence' from my newsletter, 'Plugging In' is now live—a reflection on the investment philosophies reshaping sustainable and purpose led beauty and well being, and what it means to grow with integrity in a market that’s evolving fast.

If this space matters to you—whether as an investor, founder, or strategist—I’d love for you to read it here.

photo from: “ Par Quatre Chemins” at Chateau La Coste, exhibiting 35 POUSH artists until 9th of June 2025