...knowing how you deliver value without compromising your brand equity and how you are communicating in the most authentic way at each touchpoint of your customers discovery and purchasing journey. Embody authenticity, constantly ask questions, grow and nurture your brand equity and community. 

The act of receiving in equivalence to the act of giving activates abundance for you, your business, and for Planet Earth. The second half of 2024 is going to be full of excitement. Read further and discover what it means and how to navigate.

Every time you reduce your risk, you create value.

A powerful time to honour and step into your purpose — despite our current position of deep rooted change and transition. Your energy is needed to establish purposeful, long term change.

“Think about how much your time is worth…and, are you making the best use of your time to move the needle toward meeting your goals.” I didn’t understand it then, and it took years before I did…long after I became an entrepreneur.

Whether you are contemplating on when to bring on a CEO, CMO, CTO to when is the right time to raise capital, what kind of product to launch, when to launch, or even when is the right moment to outsource one, two, three, of the many hats you wear as a founder…. Timing is everything.

….certainly not one of love. Who is leading who? With American department stores trying to hang on for dear life, is a marriage of two luxury behemoth the right strategic move?
If you’re caught up in the latest in luxury retail, the biggest headline and the most profound shift happening is Saks Fifth Avenue’s takeover of Neiman Marcus for $2.65 billion.

From music, culture, brands we love, to what we are reading…

Cancer Season + Summer Solstice + Full Moon in Capricorn : How to use this powerful energy to elevate your growth goals.

Your drive, motivation, purpose– for creating your brand + your personal creative process and what sparks your fire. This is your lowest hanging fruit.
Your lowest hanging fruit + your creative process = something new, innovative, + authentically aligned to your brand DNA, that builds your brand equity. The stronger your brand equity, the more substantial your moat, and with the right strategic initiatives in place, the greater the longevity of your brand.

What a way to begin Q2…and how is it possible that we are nearing the end of the first half of the year?

How are you feeling?

As we navigate into the 2nd half of the year, and when reflecting on what you wish to achieve by the end of 2024, consider asking yourself…

It's not about pouring millions into digital marketing campaigns, but rather about recognizing and nurturing your low-hanging fruit.

What we acknowledge, we can transmute and allow things to unfold as they should. This is our opportunity to tune in, and deeply align with our true purpose essence, and honour our interconnectedness as one.

As an early stage founder, how you build your brand to garner real estate in your customers mind and what your brand stands for will be one of several factors to determine the size of the moat for your brand. 

Authenticity hits the soul….’you can’t duplicate feeling with a machine….take the technology that’s available to them but never lose a feeling…’ - JT

Pop culture, film, music, and energetic zings … What inspired us in February?

The Female Quotient hosted a panel at SXSW and a question came up, “How do you avoid stepping into cringe? Here is a summary from all the panelists using one word or a phrase: “Authenticity.. Vulnerability. Purpose. Lift others when you rise. Be yourself, not the algorithm. Don’t get muted.”

Authenticity transcends mere buzzwords. It's the cornerstone of every successful brand. Authenticity extends beyond marketing and branding—it permeates every aspect of the business…

The ironic downfall of The Body Shop…3 words come to mind: Authenticity, Dilution, Innovation. OR perhaps, lack thereof.

Purpose, ethos, mission shines brightest. The business landscape has changed. Consumers are changing their tone. It will continue to evolve. This is the most magical time to build your brand. We are feeling the shifts, seeing the results, and it is riveting to be a part of the journey.

The intricate dance between KPI’s and your community — woven into a multi dimensional fabric of storytelling that drives conversions and ultimately revenue growth in current economic landscape, market saturation and noisy distractions.